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Kate Taylor • Red Lobster's Lobsterfest returns on Monday. • New items include lobster truffle mac and cheese, stuffed tilapia topped with lobster, and new cocktails. • The chain's CEO told Business Insider that focusing on seafood sets Red Lobster apart from the casual-dining industry's 'sea of sameness.' Red Lobster is bringing back a classic promotion to separate itself from a casual-dining industry plagued by boredom. Red Lobster's Truffle Mac and Cheese. Kate Taylor On Monday, the seafood chain kicks off its annual Lobsterfest. The event has no official end date but will continue for a few months, executives told Business Insider.

Red Lobster is currently doubling down on seafood to distinguish itself from other chains in theCasual-dining chains have been plagued by a 'sea of sameness,' CEO Kim Lopdrup told Business Insider. 'We're different,' Lopdrup said, referring to the chain's seafood offerings. 'We're looking to actually increase our margin of difference, and increase our superiority.' Rolling out new seafood options is crucial to that plan, even as other chains New Lobsterfest menu items this year include lobster truffle mac and cheese, stuffed tilapia topped with lobster, and a revamped Lobsterfest surf and turf with Maine lobster tail and a grilled sirloin. 'You'd think that everything by now would be done, but they keep finding new ways to do things,' Lopdrup said of the seemingly endless lobster varieties. 'Food is an art.' Red Lobster is also adding two new drinks to the menu for the promotion: Lobster Lover's Punch and Tropical White Sangria, which comes with collectible charms.